DESIGN STRATEGY

A short video for the Troyes Business school.

“Design Strategy” is an introduction video for Troyes’s Business School’s newest design-oriented department. FLAIR Studio asked me to design a storyboard as well as the visual elements. The challenge was to illustrate conceptual ideas such as “design goals within a company” or “a company’s evolution in society”. We decided to go for a minimalistic style to achieve maximum clarity and a muted colour scheme to stick with the school’s visual identity.

Credits:

Client: Troyes Business School (Groupe ESC)
Production & Creative Direction: Flair 
Art Direction & Illustration: Pat Grivet
Motion Design: Flair
Sound Design: Pauline Le Caignec