"Design Strategy" is an introduction video for Troyes's business school's newest design-oriented department. FLAIR Studio contacted me to design a story-board as well as the visual elements. The challenge for this video was to illustrate conceptual ideas such as "design's goals within a company" or "the evolution of a company within society". We chose to go for a minimalistic style to acheive maximum clarity and a reduced color palette to stick to the school's visual identity.
Client: Troyes Business School (Groupe ESC)
Production & Creative Direction: Flair
Art Direction & Illustration: Pat Grivet
Motion Design: Flair
Sound Design: Pauline Le Caignec